​CREATA BRANDING & SHOWREEL

Early in my tenure at Creata, my talent was recognised, and I was appointed Brand Guardian for Creata Australia. This role was introduced alongside the 2019 rebrand centred around "Play," ensuring a cohesive rollout across all applications. In addition to maintaining brand consistency, I expanded on the foundational guidelines provided by an external agency, creating a more dynamic and comprehensive brand identity.

I developed a wide range of assets, including business cards, letterheads, web elements, reports, document templates, handbooks, manuals, and custom presentation templates tailored to the company's evolving needs.

As 2021 approached, I was tasked with creating a showreel showcasing Creata’s most impressive work of 2020. Though my experience with After Effects was limited at the time, I embraced the challenge, using the project as an opportunity to expand my motion graphics skills. The final product exceeded expectations, earning high praise from management. This experience ignited my passion for motion design, and I am eager to continue developing my expertise in Adobe After Effects.