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PwC 2025 rebrand

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about

DELIVERABLES

Campaigns
Branding/Visual IDs
Reports
RFP presentations
Web assets
Email banners
Digital displays
Expo booths
Social tiles

RESPONSIBILITIES

Art lead
Concept development
Design and layout
Print production files
Client liaison
Total design service
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Infographics
Pull up banners
Event collateral
(Name tags, table numbers, invitations)
Website layouts
Mock-ups
Video storyboards
Newsletters

​SOFTWARE

Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Google Slides
Google Docs
Google Sheets
Microsoft PowerPoint
Microsoft Word
Microsoft Excel

PwC 2025 rebrand
 
As a graphic designer at Tag Worldwide, I am embedded in the PwC account. While on occasion I will work with other Tag clients, PwC’s vast scope demands a dedicated team, fully integrated into their ecosystem.

PwC’s diverse client base brings constantly evolving design needs. I was brought onto the team to help bridge the gap between Adobe, Microsoft, and Google workspaces—ensuring seamless execution across platforms.

Initially hired as a mid-weight designer, I quickly demonstrated my capabilities and was soon recognized as a senior designer. As a result, I am frequently entrusted as the lead designer on high-profile campaigns and proposals. Beyond my design contributions, I have taken on a mentorship role, guiding junior designers and serving as a go-to expert for feedback and creative problem-solving.

PwC Australia Annual Report 2024  |  released June 2025

Lead designer

Report

SXSW A1 poster

Lead designer

SXSW A1 poster 1

Trade Analytics Platform Video  |  July 2025

Lead design

Storyboard

Final video created by the video team for comparison

© 2025 Vanessa Martinez

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