CREATA 2021 BRANDING

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In response to COVID-19 and the evolving "new normal," Creata Sydney embarked on a rebrand to create a cleaner, more engaging identity for clients and customers.

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As Brand Guardian, I was involved early in the process, developing initial branding concepts and collaborating with the Creative Team to establish a refreshed visual identity—including a modernized logo and a simplified colour palette.

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I led the rollout of the new brand across all print and digital applications, designing the style guide, website, animated pitch deck, email signatures, business cards, letterheads, document templates and more.

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Working closely with the Strategy Team, I redesigned Creata Australia’s website using Wix, balancing a tight deadline with the evolving brand direction. Despite these challenges, I successfully launched the site in under four business days as part of a broader initiative to attract new business. Management was thrilled with the results and continue to express appreciation for my ongoing branding contributions.