PRODUCT DESIGN

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Creata is responsible for the concept development and production of McDonald’s Australia staff merchandise and crew incentives. I have played a key role in conceptualising numerous products for McDonald’s, leveraging my strong eye for branding and deep understanding of style guide requirements to ensure consistency and impact.

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MERCHANDISING

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I was tasked with redesigning the McDonald’s Catalogue store within Creata’s premises, balancing budget constraints with the need for flexibility. Through research, I determined that the most effective approach would involve a 3D model of the space. To achieve this, I independently learned SketchUp through online tutorials, developing multiple store layout configurations that accommodated seasonal variations in apparel and accessories. My concepts were well received, earning praise for my creativity, adaptability, and strategic thinking.