HAPPY MEAL VISUAL IDENTITY

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My work with the Happy Meal brand spans a wide range of areas, including:

• Packaging design: Conceptualising and producing print-ready files for plastic and paper packaging, ensuring Happy Meal toys and books are housed in engaging, brand-aligned designs.

• Photo-realistic mock-ups: Creating high-quality mock-ups of Happy Meal books for packaging designs. Since book samples are unavailable during the packaging development phase, I developed a reusable mock-up template for all future book titles, streamlining the process.

• Branded presentations: Designing multiple Happy Meal-branded presentations that adhere to McDonald’s VI and style guide while reflecting the brand’s playful and dynamic nature.

• Week sequence documents: Developing clear, visually engaging documents to help McDonald’s staff understand the sequence and distribution of Happy Meal toys for each program—ultimately supporting high-quality customer service.

• Studio photography & post-production: Conducting professional studio photography of Happy Meal toys for use in Week Sequence documents, including post-production editing such as colour correction, deep etching, and retouching.