
HAPPY MEAL
VISUAL IDENTITY
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about
DELIVERABLES
Paper and plastic packaging
Book mock-ups
Presentations
Branded documents
Toy photography
RESPONSIBILITIES
Concept development
Design and layout
Print production files
Client liaison
Sales and marketing deck
Photography and retouching
Branding and VI
SOFTWARE
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Microsoft PowerPoint
HAPPY MEAL VISUAL IDENTITY
My work with the Happy Meal brand spans a wide range of areas, including:
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Packaging design: Conceptualising and producing print-ready files for plastic and paper packaging, ensuring Happy Meal toys and books are housed in engaging, brand-aligned designs.
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Photo-realistic mock-ups: Creating high-quality mock-ups of Happy Meal books for packaging designs. Since book samples are unavailable during the packaging development phase, I developed a reusable mock-up template for all future book titles, streamlining the process.
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Branded presentations: Designing multiple Happy Meal-branded presentations that adhere to McDonald’s VI and style guide while reflecting the brand’s playful and dynamic nature.
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Week sequence documents: Developing clear, visually engaging documents to help McDonald’s staff understand the sequence and distribution of Happy Meal toys for each program—ultimately supporting high-quality customer service.
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Studio photography & post-production: Conducting professional studio photography of Happy Meal toys for use in Week Sequence documents, including post-production editing such as colour correction, deep etching, and retouching.

Happy Meal book paper packaging
Photo realistic book mockups


Paper bag packaging concepts
Happy Meal branded presentation template
